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My insights: The launch of ChatGPT-4o (omni)

So, OpenAI released its most publicly available advanced chatbot, GPT-4o (omni).

The biggest news (besides its advanced voice and vision capabilities) is that it's free and accessible to all (with some limits)! Paid members will have access with fewer limits. What does it mean for internal communications?

When using GPT-4o, ChatGPT Free users will now have access to features such as:

  • Experience GPT-4 level intelligence

  • Get responses from both the model and the web

  • Analyze data and create charts

  • Chat about photos you take

  • Upload files for assistance summarizing, writing or analyzing

  • Discover and use GPTs and the GPT Store

  • Build a more helpful experience with Memory

Here's a simple list of some of its example explored capabilities:

πŸ‘‰ Visual Narratives - Robot Writer's Block

πŸ‘‰ Visual narratives - Sally the mailwoman

πŸ‘‰ Poster creation for the movie 'Detective'

πŸ‘‰ Character design - Geary the robot

πŸ‘‰ Poetic typography with iterative editing 1

πŸ‘‰ Poetic typography with iterative editing 2

πŸ‘‰ Commemorative coin design for GPT-4o

πŸ‘‰ Photo to caricature

πŸ‘‰ Text to font

πŸ‘‰ 3D object synthesis

πŸ‘‰ Brand placement - logo on a coaster

πŸ‘‰ Poetic typography

πŸ‘‰ Multiline rendering - robot texting

πŸ‘‰ Meeting notes with multiple speakers

πŸ‘‰ Lecture summarisation

πŸ‘‰ Variable binding - cube stacking

πŸ‘‰ Concrete poetry

And how it could be applied to internal communicators:

πŸ’­ Visual narratives - help with storyboarding and illustration ideas for campaigns to then use with a designer to develop.

πŸ’­ Character development - help with persona development based on interviews and collected data.

πŸ’­ Poster creation - help with designing compelling poster ideas for campaigns and events to then use with a designer to finalise.

πŸ’­ Poetry creativity - help with thinking outside of the box and being more creative to look at different angles to your challenges and work.

πŸ’­ Brand application - help with ensuring consistency of brand use if you use it in conjunction with your brand guidelines as uploaded knowledge.

πŸ’­ 3D object synthesis - help visualise event and room layouts for engagement events to help with planning and maximising space and activities.

πŸ’­ Robot texting - help with developing chat-like interfaces for FAQs, bringing to life PDF reports and press releases, etc.

πŸ’­ Meeting notes with multiple speakers - help with having an 'assistant' and creative partner in your meetings to engage with summarising, key takeaways, actions, and contributing to the debate.

The list is almost endless. It's about imagination and seeing it as a partner in shaping your work, with you at the centre as the decision owner.

  • What things could it help you with❓

Frank Dias 8-bit profile image wearing glasses

Frank Dias

An employee comms pro with 15+ years of exp across diverse industries.πŸ’—s crafting impactful strategies, narratives, & experiences aligned with business priorities. Specialises in🌍IC &engagement, change mgt, & business partnering.

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